I have been following Miss Representation @representpledge on twitter for a couple of months. Earlier this week my feed was flooded by re-tweets to the company @vocconation. After doing some digging I found that Vocco Nation (located in Minneapolis) has launched a new campaign for the Consumer Electronics Show (CES) in Las Vegas. To “appeal” to the Las Vegas audience they created ads that promote their voice controlled media system using women’s body parts.
These ads are disgusting. Women are not objects. Sex does not sell. After their facebook page was inundated with comments regarding their degrading ads they deactivated their facebook page while trying to figure out what to do with their new found popularity. About an hour or so later they were back online and monitoring their comments by deleting ones which shed a negative light on their ads.
Thanks to Miss Representation, the #notbuyingit campaign has called out Vocco media on their sexist and objectifying campaign. Follow Miss Rep on twitter @representpledge and participate in their #notbuyingit campaign.
What do you think? Does sex sell? Are women visible in the technology world?